the first adidas adiZone van comes back
August 20th, 2008
adidas adizones slam van design v2
August 15th, 2008
Having now been asked to work to a new brief which requires taking an element of the previous ’slam van’ project and incorporating it into the adiZones promotion. The function of the van is now to promote the adiZones aswell as being part of the ’slam van’ project to encourage kids into basketball.
adidas slam van project
November 27th, 2007
The ‘Superstar Slam Van’ was a project commissioned by adidas in an effort to bring basketball to the streets of the UK. I was lucky enough to be asked to handle the creative side of the project and to design the branding and wrap for the van, aswell as help with the documentation of the project from start to finish, which included the production of a DVD.
Working in conjunction with RWD, an urban youth magazine and online portal, we decided to buy an old american chevrolet van from ebay and do it up. This included the interior and exterior design, aswell as the addition of a basketball hoop on the back and a 5k soundsystem.
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- original illustration of the adidas superstar slam van
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- original illustration of theadidas superstar slam van
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- front view
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- rear view
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- rear view
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- comparison between the orignal and the adidas superstar slam van
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- the dj and soundsystem that came with the slam van
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- a group of basketball players taken on by the slam van project and sponsored by adidas
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- the ballers perform a slam dunk on the basketball hoop attached to the back of the van
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- setting up the hoop on the adidas superstar slam van
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- the ballers exit the adidas superstar slam van
