Thanks for the fabulous animation, the young people’s team were almost in tears watching it as they thought it was so good for the audience.
The National Deaf Children’s Society approached me to direct a viral animation aimed at young deaf teenagers. The film needed to be motivational and provide information about where they could find support, the challenge was communicating this in way that deaf people could connect with and understand. For this reason it not only needed a typographic approach, but also illustrated in a way that enforces each point as literally as possible. When tested on a focus group of young deaf people the response was overwhelming as they felt it really connected with them. We worked hard to conform to the film to their needs as much as possible and the result was incredibly rewarding.