adidas About To Blow
Project Areas: ART DIRECTION // MOTION GRAPHICS // GRAPHIC DESIGN // BRANDING // ARTWORK DESIGN //
‘About to Blow’ is a documentary focusing on up and coming music artists and Olympic athletes from London. The idea is to promote an aspirational image to a youth audience to show what can be achieved through focus and determination.
I was commissioned to direct the creative work and handle the production. The bulk of the project focused around a 6 part documentary focusing on athletes and artists. There was also a poster campaign in JD sports and a web campaign.
