‘Transistor’ new record label logo design
Logo design and colourways for a new record label set-up by Dubstep/Techno producer ‘Headhunter’
Alex Donne Johnson
Motion Designer/Creative Director
freelance portfolio
info@vectormeldrew.com
+(44) 7525 636 599
Levi’s Twisted Originals
Client: Levi’s
Agency: Eggshell
Role: Animation Production / Compositing
Output: Online
Credits: Rachel Goslin (Illustration) Gazmax (Sound Design)
To celebrate the 10th anniversary of Levi’s Engineered Jeans Twisted Originals. Levi’s commissioned a 6 part viral animation series. The aim of this project was to produce a sequential story around the twisted lifestyles of 3 characters – Fingers, Hopper and Bernie, each representing a different style of Levi’s Jeans.
Working in collaboration with character designer Wilfred Wood it was my job to bring them to life.
Episode 1 – Tongue Tied Twosome
Watch the twisted adventures of Hopper, Bernie and Fingers the craziest threesome ever. Find out if advertising exec Hopper can find love, if Columbian rug dealing cabbie Bernie can get some friends in the UK and if unemployed student Fingers can finance his warehouse parties.
Episode 2 – Sh*t Interview
Fingers is desperate to get money and fund his graffiti parties… he needs a job. The person who he just shared a cab to Old Street with ends up being his potential employer. Let’s see if Fingers can twist his way into this position.
Episode 3 – Warehouse Wasters
At one of Fingers’ warehouse parties he has taken loser/ advertising exec, Hopper, to one side to give him a few tips on how to get with the ladies. Will Hopper get that shag? And if so, will he give Fingers a job? Meanwhile Bernie is… well Bernie’s just Bernie.
Episode 4 – The STD’s Are On Me
After the liaison with the woman at Fingers’ warehouse party, Hopper is on a massive high. In fact his ego AND his nuts are on fire so Bernie has taken him to an STD clinic.
Episode 5 – Urinal Unrest
Fingers, Bernie and Hopper are at the urinal. The Twisted Originals are doing what they do best… being weird.
Episode 6 – Showdown at the Station
After getting into a tangle Fingers, Bernie and Hopper are at the local cop shop. Fingers cannot believe his girlfriend has betrayed him. With Bernie in tow the Twisted Originals play out their final scene. What will become of them?
There was a campaign to promote the series in Levi’s stores across Europe, which included larger than life figurines and comics.
Download the podcast and get them on your iPod, iPhone, iPod Touch:
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=319846150
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Levi’s Twisted Originals – Episode 6 – The Finale
After getting into a tangle Fingers, Bernie and Hopper are at the local cop shop. Fingers cannot believe his girlfriend has betrayed him. With Bernie in tow the Twisted Originals play out their final scene. What will become of them?
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