adidas Slam Van
Project Areas : BRANDING // CHARACTER DESIGN // VEHICLE WRAP DESIGN // PRINT WORK
The adidas Slam Van project was aimed at getting London’s youth into Basketball. The van, equipped with a basketball hoop and soundsystem toured around London at key locations encouraging kids to shoot some hoops on the back of it. I was lucky enough to handle all of the design work for the project. This was such a success that adidas commissioned the idea again to promote their outdoor gyms (see adidas adiZones project).
original illustration of the adidas superstar slam van
original illustration of theadidas superstar slam van
rear view
front view
rear view
the ballers perform a slam dunk on the basketball hoop attached to the back of the van
a group of basketball players taken on by the slam van project and sponsored by adidas
the dj and soundsystem that came with the slam van
setting up the hoop on the adidas superstar slam van
the ballers exit the adidas superstar slam van
